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US footwear brand Kenneth Cole announced Wednesday a deal to launch the brand in India, as the country continues its journey to becoming a major fashion destination. The company has made an exclusive license deal with India's Reliance Brands Ltd. to distribute Kenneth Cole garments in luxury department stores, as well as the opening of five stores selling clothing, accessories and men and women's footwear over the next three years. There are also plans for a further 20 shops in the subsequent five years. Famed for its all-American aesthetic, Kenneth Cole currently boasts over 90 retail and outlet stores worldwide, as well as being available online. According to Paul Blum, CEO of Kenneth Cole Productions Inc., India was the obvious destination when it came to expanding. "India promises substantial growth potential for our brand, the country's economy is growing quickly and development is strong which is why Kenneth and I want to create a presence in India now," he enthused. A report released last month by the Confederation of Indian Industries and consulting firm A.T. Kearney, entitled "Indian Luxury Review 2011," revealed how fast luxury is rising in the country's largest cities including New Delhi, Mumbai, Bangalore, Ludhiana christian louboutin bridal and Kolkata.US footwear brand Kenneth Cole announced Wednesday a deal to launch the brand in India, as the country continues its journey to becoming a major fashion destination. The company has made an exclusive license deal with India's Reliance Brands Ltd. According to WWD, the report showcased how Indian customers are "accepting and adopting international customs and trends at a much faster pace than anticipated." Findings from the review were released at a New Delhi event where heads from some of the world's largest fashion labels such as Salvatore Ferragamo, Jimmy Choo, and Burberry were in attendance. Angela Ahrendts, Burberry's CEO, explained the British company's eagerness to continue its expansion. "India is one of the fastest growing markets for us. The next couple of years are going to be the most fascinating times for the luxury industry here," she said. Meanwhile, India's own fashion designers have been hitting the limelight of late. American pop star Lady Gaga championed the country's noted creator Tarun Tahiliani by wearing one of his elaborate white bodysuits to perform at last weekend's F1 Rocks after-party in New Delhi following the Indian Formula One. Best known for creating ladylike formal and wedding wear, Tarun was happy for Gaga to develop her own take on his gold and Swarvoski-encrusted bodysuit which came apart in layers as she performed. The recent India Fashion Week, which took place from October 8 to 12, showcased rising Indian talent such as Anupamaa Dayal and Nida Mahmood.
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